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“Think different”, think evidence!

21 September 2018


APPLE’s iconic slogan “THINK DIFFERENT” was revoked by the EUIPO for lack of genuine use.

This decision follows the request for revocation initiated by Swatch arguing that the trademark THINK DIFFERENT was no longer put to genuine use for all the goods for which it is registered.

In its decision of 24 August 2018, the EUIPO considered that the evidence of use provided was not sufficient to prove genuine use.

This decision highlights the absolute need to retain dated evidence of use of your trademarks.

Our staff remains at your disposal for any additional assistance and information.

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