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#InstagramColours#lackofdistinctivenessf#

10 March 2020

The famous social network Instagram was refused the registration of its colour gradient as a trademark in class 9 and 12 by the EUIPO (decisions of 20/09/2019 and 16/10/2019).

The Office considers indeed that the colour gradient at issue lacks distinctiveness and, that it will therefore not enable the relevant public to identify the commercial origin of Instagram’s goods and services.

This decision confirms the difficulty in obtaining registration for colour marks before the EUIPO.

Our staff would be happy to assist you in this field.

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