Social networks: influencers-bloggers, celebrities and trademarks are a good match!
In just a few years, influencers have become essential spokespeople for the promotion of trademarks on social networks. They now play a vital role in the advertising strategy for brands.
Indeed, online product placement, posts or sponsored videos allow to promote the brand image.
However, it is essential that these relationships be very carefully legally framed in order to avoid abusive conducts that could affect the reputation and credibility of trademarks. Naturally, influencers will be required to contractually undertake to comply with the values of the trademark which they represent.
We would be happy to provide you with additional information and support you with contractual agreements in this area.